99 CENT SERIES

2010

photographic prints

18"x24"

The 99 Cent series illustrates iconic contemporary and modern art museums with signs depicting them as 99 cent stores. This displacement in function serves as a forecast into the future where these buildings are no longer economically viable as fine art institutions and must be repurposed for low cost high volume retail outfits. 99 Cent acts as an installation proposal for the various currently operating art institutions as well, provoking as second guessing of the function and perceived value of the current contents within.